Cashing in on Mandela, 20 years after freedom

Message-Id: <20100210063015.2F5F23070F73@node2.byetcluster.com> Date: Wed, 10 Feb 2010 01:30:15 -0500 (EST) From: root@admin2.byetcluster.com (root) SOWETO: Oscar winner Charlize Theron, Zaire President Denis Sassou Nguesso and 2010 World Cup fraudsters hit scholarly the knuckling-rapping lesson: the admiral solon sort is not for sale. All hit been rebuked by representatives for the 91-year-old who protect against expend of Mandela''s study and image, which crops up everyplace from t-shirts to telecommunicate scams 20 years after his release from apartheid prison. "The admiral solon Foundation has had the travail with having to protect Madiba''s name," said Sello Hatang, of the duty solon ingrained in 1999 after retiring as South Africa''s prototypal black president. "Any shout is abuse. Whenever we garner up on the difficulty we deal with it." Despite keeping a low-profile, the old solon remains globally revered. Feted by concern leaders and celebrities, he is adored at bag as a experience symbolisation of benignity after decades of albescent eld rule. It''s an attraction that many poverty to change in on -- from the solon Auto Body Parts shop in Port Elizabeth, South Africa to New York''s Madiba Restaurant in the United States. In the ado of metropolis outside Johannesburg, hawkers at the township''s anti-apartheid traveler sites delude a sprinkling of vulgar clay busts, 1994 election campaign badges, T-shirts and flags direction his face. "The grouping from solon House feature that Mandela''s ikon is copy-righted and we are not supposed to delude them. We hit to intend authorisation first," said Kgomotoso Mahlasela who trades oppositeness Mandela''s time bag overturned museum. But the 25-year-old, who makes a 200 proportionality acquire on the badges he sells for 30 rand (less than quaternary dollars, inferior than threesome euros), says Mandela''s ikon should be freely available. "It should be open for everyone because it''s our icon. It''s Mandela. He''s our icon. We are selling these things to grouping of the concern -- they are the ones that poverty the solon image." While Mandela''s lawyer declined to interpret on the scope of copyrights in his name, the groundwork has a link for fraudulent state on its website and has issued individual advise releases to fight off study theft. The scams arrange from using his office''s study to offer money to winning claims in World Cup drawing draws for the competition hosted by South Africa this year. "It''s not exclusive damaging to his reputation and his beatific study but also damaging to the ikon of these organisations that he has established," Hatang said. Even the blind of tone and presidential offices are not spared by Mandela''s handlers. Last October, South African-born starlet Theron was disapproved for throwing in a bids-boosting gathering with solon at a charity sell without running it time his office. "Not even the charity foundations solon himself ingrained are allowed to sell off time with him," responded the foundation''s honcho Achmat Dangor. In the aforementioned month, Zaire leader Nguesso was chided for "brazen shout of Mr Mandela’s name" in a book which claimed a introduction enclosed by the global icon. Mandela''s protectors today wish that the United Nations adoption of solon Day, famous on his July 18 birthday, module show how prizewinning to ingest his study by urging grouping to do beatific activity in their communities. "What we are disagreeable to do is ingest the study for good," said Hatang.
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